YAS Marina Race Week

In a playful response to Race Week’s ‘Go All In’ message, we flipped the narrative to develop a dynamic illustrative campaign for use across both static and animated assets, capturing the ‘Go All Out’ spirit of Yas Marina during Race Week with visuals inspired by the glamour of Riviera socialists and the romance of Mediterranean sunsets.

A modern expression of a classic vibe, the campaign’s visual identity was expressed through 3 contrasting key visuals and mapped against the core pillars of Dock, Dine & Discover. The artworks featured lively outdoor drinking, dining, and upbeat party vibes in bursts of deep blues and warm reds, with a nod to the speed-centric excitement of F1, across social media, digital billboards, banner ads, and PR.