Sonos debuts for the first time ever at Sole DXB with Sonos House of Sound
Sonos had the name — we brought the noise. Our mission? To reignite the brand at Sole DXB, turning up awareness and tuning into a culturally sharp, experience-hungry crowd.
With its first-ever regional activation at Sole DXB 2024, Sonos brought the immersive “Sonos House of Sound” to life. This activation showcased the brand’s ethos, resonating with the edgy energy of the festival. Having already introduced Sonos Ace to media for hands-on testing, our objective at Sole DXB was clear: elevate brand visibility and engage directly with a highly influential crowd, as well as launch, for the very first time in the region, three new vibrant colours for Roam 2.
Event Highlights
The BeatLab Experience: Guests created and recorded their own beats and voice tracks.
Sonos Ace: A standout display of the brand’s debut headphones, reinforcing its cutting-edge innovation.
Artist Interviews: Live conversations with emerging and established musical talent, connecting music enthusiasts with Sonos’ sound philosophy.
Buzz Amplified with Hypebeast Arabia
We took an extra step and collaborated with Hypebeast Arabia on a street-style photoshoot featuring select influencers, blending Sonos seamlessly into the intersection of music and fashion.
Prestigious Attendance:
The Sonos House of Sound attracted top-tier media and influencers from UAE and KSA, including GQ Middle East, Grazia Middle East, L’Officiel Arabia, ICON Middle East, The National, Khaleej Times, DJ Shef, Lana Al Beik, and Karouhat who drove awareness and engagement across digital platforms. Each guest’s hands-on interaction with Sonos Ace strengthened their personal connection with the product and the brand.
Results: