Pizza Hut brought its global “Opportunity4All” initiative to life in Riyadh with a ground-breaking restaurant where 70% of the team are individuals with hearing and speech impairments. This was’t just another opening—it was a bold move that redefined inclusivity, setting a new standard for employment in the Middle East.
StickyGinger made sure the launch was the talk of the town. With media powerhouses and key influencers on board, we amplified the message of empowerment and inclusivity, creating a buzz that stretched across social and traditional media. The launch saw key players from Pizza Hut, Americana, YUM!, and Sa3ee—an NGO that helped recruit and train the team—come together, backed by the Ministry of Human Resources and Social Development.