pizzahut americana opportunity4all programme

Pizza Hut 'Opportunity4All' Programme

pizzahut americana opportunity4all programme
ClientPizza Hut
Client ServicesPR, Speech Writing, Activation, Influencer Programming

When a big idea takes shape, it doesn’t just make waves—it shifts mindsets. “An Equal Slice for All” is more than just an initiative; it’s a movement that empowers, includes, and redefines what’s possible. It’s about breaking barriers, fostering inclusion, and giving everyone a seat—and a slice—at the table.

An Equal Slice for All – Where Big Ideas Create Real Impact

Pizza Hut brought its global “Opportunity4All” initiative to life in Riyadh with a ground-breaking restaurant where 70% of the team are individuals with hearing and speech impairments. This was’t just another opening—it was a bold move that redefined inclusivity, setting a new standard for employment in the Middle East.

Pizza Hut
Pizza Hut

Impact? Huge.

StickyGinger made sure the launch was the talk of the town. With media powerhouses and key influencers on board, we amplified the message of empowerment and inclusivity, creating a buzz that stretched across social and traditional media. The launch saw key players from Pizza Hut, Americana, YUM!, and Sa3ee—an NGO that helped recruit and train the team—come together, backed by the Ministry of Human Resources and Social Development.

Reach across all platforms

4.7M+

Media value through PR coverage

$365K

Pieces of media and social coverage

34

Impressions on social media

457K+

Media and influencer attendees

16

Press clippings

22

Pizza Hut
Pizza Hut

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