New Balance Grey Day
ClientNew Balance
Client ServicesPR, Social Media
Annually, sports-lifestyle brand New Balance celebrates Grey Day – a unique celebration of the iconic grey colourway that has a special place in the brand’s history.
How do you bring an international concept to life and engage an audience that sees grey as... well grey?
We hand-picked a selection of people to be challenged to create outfits inspired by grey emojis.
Through the design and creation of interactive, Instagrammable seeding kits including a pair of sneakers and grey apparel–this gave our fans all they needed to create their looks.
Reach
Earned media coverage reached over 182m people
Influencer Marketing