Marriott Bonvoy x The World’s Smartest Traveller
ClientMarriott Bonvoy
Client ServicesCreative, Film Creation, Social Media Content Planning, Influencer Programming
In a world saturated with loyalty programmes, we needed a fresh way to communicate the Marriott Bonvoy loyalty app. So, we created 'The World's Smartest Traveller' - an educational campaign packed with personality, aimed at frequent travellers, designed to show how easy it is to earn and enjoy rewards.
We gave the persona of 'The World's Smartest Traveller' to 5 travellers for them to pass on their secrets on how others can claim the same title. We showcased a vast range of rewards for a diverse group of consumers, positioning the app as the ideal companion for enriching travel experiences whilst encouraging people to join Marriott Bonvoy for free.
We created five dynamic films and accompanied them with social media assets and web banners adapted for a multitude of digital screens. Additionally, we collaborated with global influencers to raise awareness about the app's benefits, targeting diverse audiences interested in food, travel, staycations, business travel, and live experiences.
Total impressions on Meta
40M
Click throughs
+220,000
Total PR reach
14.4M
Pieces of content
95
Impressions across Meta and TikTok
9.5M
Online reach