Fujifilm Instax mini 99 Regional Launch
To launch one of Fujifilm Instax's hero products of the year, we aimed to create an event that was not only impactful but also irresistibly Instagrammable, highly engaging, and a true reflection of the camera’s unique features.
We kicked off our launch events by connecting with over 60 influencers in lifestyle, fashion, and photography from UAE, KSA, Kuwait, and Qatar. Each influencer received a detailed brief packed with event specifics, creative content inspirations, and clear guidelines to help them craft compelling content with the camera.
Collaborating closely with the event agency, we oversaw branding, invitations, and engagement activities for each event. From perfume-making and doughnut decoration to painting sessions, these interactive experiences not only captivated the influencers but also enabled them to showcase the camera’s features to their fullest potential.
During the events, we briefed the influencers on the new camera and its features, guiding them through the planned activities, and subsequently managed a partnership with Lovin across all markets, overseeing everything from briefing to content distribution.
In every market, we succeeded in generating creative and shareable videos from all the influencers, each highlighting the exciting features of the new camera.