Finasi X Dubai Design Week
Dubai Design Week is the region's premier creative festival, and with Dubai cementing its role as the design capital of the Middle East, Finasi needed a strategy that ensured their presence would be unforgettable.
As part of their participation, we developed a tailored strategy that would amplify their presence and capture the spotlight at the right moments.
Known for its expertise in high-end fit-outs, landscaping, and in-house design and build, Finasi is also home to some of the most coveted Italian furniture brands. This year, they partnered with Cappellini, the legendary Italian design brand, to showcase stunning pieces like the Cloud Bookshelf, Revolving Cabinet, and Proust Chair.
To bring this collaboration to life, we produced a captivating video series throughout the week, capturing everything from event highlights to behind-the-scenes moments, including exclusive interviews with the founders of both Finasi and Cappellini. This series perfectly captured the creative synergy between the two brands and showcased the lasting impact of their collaboration at Dubai Design Week.
Results: (Key insights over a 9-day period)
96.7K total video views
150K cross platform organic reach
290.5K content impressions